Where are your buyers coming from? What are they searching for? Who is referring people to your shop? I'm always wondering if all the social networking, "youtwitterfacing" is really working. I mean all the work we put into our shop marketing because "everyone" says it's the thing to do. But there is one way to be sure what your doing is working.
No more putting yourself out there on blind faith. These mysteries can be solved simply by setting up your Google Analytics via your Etsy shop. If you go to the "your etsy" section on Etsy, and look under Shop Setup, you will see link called Web Analytics. Here Etsy will walk you through step-by-step, how to set up Google Analytics so you can really see what, how and who have been visting you shop. Etsy will give you a Tracking ID, then you go to Google Analytic http://www.google.com/analytics/ (you need to have a Google account for this, which you should have anyway because of all the other cool tools they have) and set up a web tracking profile. Once you do this, Google Analytics will start tracking things like visits per day, referrals, and all kinds of stuff. This is powerful info for you as a shop owner. You can now see exactly how people are coming to your site, whether your facebook time and effort are paying off, if your twittering is making a difference, and if your tags are working.
CASE IN POINT: A very nice D Lister named Sharon, (mycrochetgarden.etsy.com ) was checking out my site and mentioned that I had a lot of items that I described as Aqua Blue, and she suggested that I also call those items "Tiffany" Blue as she had noticed a lot of people are looking for that type of color (tags are important). I thought that made sense so I went in to my shop descriptions and added Tiffany Blue as well as added that to my tags. Not more than 3 hours later someone bought 3 of my "Tiffany Blue" items! I checked my Google Analytics a few days later and saw that Tiffany Blue was a search term that someone used to find my site! CRAZY COOL!!! I have featured mycrochetgard on this blog as a thank you to Sharon. She rocks!
Now, you should know that setting up the keyword search is another step in the web analytics process. I found a cool article on Etsy on how to do this.. here it is... http://www.etsy.com/storque/etsy-news/tech-update-etsy-web-analytics-enhancements-3350/ and it works!
Here is a great resource for Google Analytics, thanks Charissa! http://www.etsy.com/storque/media/bunker/2009/03/GoogleAnalyticsForSellers.pdf
Also check out Search Engine Optimization (SEO) info here http://www.scribd.com/doc/20168031/Etsy-Sellers-Guide-to-SEO-Version-10?secret_password=2dxawwiq8pqgl2jq3h1g as recommended by stitchesintime (http://stichesintime.etsy.com/) on a prior D Lister thread. And the Keyword Analyzer Tool is cool too.. https://adwords.google.com/select/KeywordToolExternal
Oh, and one more thing... ask your customers. Whenever I have a sale, I always ask how they found my shop in a convo. And they always answer me.
So, if you really want to feel like your efforts are paying off, or if you want to make sure your putting your efforts in the right place... try Google Analytics and shift your marketing strategy according to what is real, web stats!
Anyone else have an interesting story about web analytics? Do tell....